VTFF

The Vancouver Turkish Film Festival used AR to create a promotional experience that added depth to the event material.

The app needed to go beyond marketing and give audiences a reason to interact with festival content.

We built an AR experience that connected posters, trailers, event details, and ticketing into one flow.

• •AR interactions tied directly to printed materials.
• •Trailer and ticketing access from one experience.
• •A simple content model for event updates.
• •A memorable format for audience engagement.

• •Increased excitement around promotional materials.
• •A digital layer that supported the festival brand.
• •A flexible concept for future event campaigns.

The work helped the festival create a stronger connection between physical promotion and digital interaction.

• •More interactive festival touchpoints.
• •Expanded content for future screenings and events.
• •Additional AR campaign opportunities.

VTFF shows how event marketing can become more memorable when it gives the audience something to explore.

Festival visuals, poster interactions, and app experiences captured for the case study.